In 2024, if you want to attract local clients, Google My Business (GMB) is one of the most effective tools at your disposal. Optimizing your profile can improve your local search rankings and make it easier for customers to find you. Let’s look at how you can make the most of your GMB listing.

completing your profile

The first step to optimizing your GMB profile is making sure that all the information is complete and accurate. This includes your business name, address, phone number, website, hours of operation, and services offered. Be as specific as possible—don’t leave any fields blank. An incomplete profile can hurt your credibility and lower your chances of appearing in local search results.

adding high-quality photos

People want to see what your business looks like before they visit or make a booking. Adding high-quality photos of your storefront, products, or services can build trust and make your business more appealing to potential clients. Businesses with photos receive 42% more requests for directions and 35% more click-throughs to their websites, according to Google.

encouraging customer reviews

Customer reviews are one of the most important factors in local SEO. Encourage your happy clients to leave reviews, and make sure to respond to them, both positive and negative. Responding shows that you’re engaged and care about customer feedback, which can boost trust and credibility.

Is your Google My Business profile fully optimized? If not, making these changes can help boost your visibility and attract more local clients.